Cheryl - Media Director:
After several years as a top biller in radio ad sales, Cheryl took some time off to start the next generation of Mulligans. It took a lot of begging, but one day we talked her into crossing over to the buying side of the business. CPP, CPM, Reach, Frequency ROI, TSL …what does it all mean? Cheryl knows, and she has a paper trail to tell you exactly where every nickel of your media dollars are spent.